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PRUDENTIAL COMMERCIAL REAL ESTATE
National Campaign, technical interface and location implementation
"Our firm, Prudential Commercial Real Estate, hired Verati Design to recreate our new national marketing and branding efforts as well as our digital strategy. Verati created the kind of modern professional look that has gotten tremendous positive response from our clients and from our 600 commercial real estate professionals across the country."
INDUSTRY LANDSCAPE:
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Corporate Positioning
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Brand Strategy
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Consolidating Operations
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Consumer Analysis
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Operational Efficiency Consulting
CHALLENGES:
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Prudential Commercial Real Estate Solutions (Commercial Real Estate)
Refined and evolved the corporate brand, acting as the initiative leader between Prudential corporate headquarters and the individual offices. This involved the optimization of the established and recognizable brand elements and differentiating them. Also developing a new internal interface that enabled and qualified maximum exposure and transparency for commercial real estate & investment opportunities.
• Through innovation evolved brand elements within corporate regulations
• Enforced national brand compliance throughout individual offices
• Improved internal access to market intelligence and resources
• Increased productivity and time efficiency through improved information exchange
• Played a key role in unifying the functional requirements with the brand evolution
STRATEGY
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