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CONNECTING RIDERS & BRANDS

creating winning combinations

 

CONNECTING BRANDS WITH THE RIGHT EQUESTRIANS

The equestrian landscape is shifting from an internal landscape to an external following. This provides brands the opportunity to be seen in a highly concentrated and specialized demographic geared at athletic luxury on a national and international level.  Having caught the attention of major publications such as Business Insider, Washington Post and Forbes for its unique eco-system, the spotlight has shifted to this sport.

 

In 2006 between two and three billion dollars were spent on athlete/celebrity advertising in the USA alone and 14% -19% of all U.S. advertisements feature an endorsement.  Athletes are among the most popular endorsers and, unlike other types of endorsers, performance statistics for athletes are readily available to consumers. –FSU Sports Study

 

We represent brands, teaming them up within riders for maximum exposure with strategies designed for ROI.

 

  • Easily differentiate your brand from competitors

  • Athletes are living advertisements

  • Unique connections to products and brands, allows athletes to influence the perceived image

  • When athletes are successful, the perception is translated to the brand they represent

 

CONNECTING EQUESTRIANS WITH THE RIGHT BRANDS

Riders much like other professional athletes provide unique opportunities for brands to be seen and known.  Athletes can have a unique effect on consumers such as increasing brand name recognition, and making a brand promise show integrity through living it.  Athletes also have the ability to create positive association by transferring personal qualities reflected throughout their entire team and training.  Riders have the unique combination of horse and rider that reflects a team collaboration unlike any other sport.  This provides advertising and marketing opportunities for both, rider and horse.

 

 

We build the right personal brand for athletes that leverages marketability

 

  • Sponsorship Decks

  • Endorsements

  • Marketability Assessment

 

  • Press

  • Digital PR

  • Video Content

  • Networking

Personal Branding:

  • Logo & Brand Development

  • Websites

  • Social Media

  • Image Consulting

  • Causes

  • Reputation Management

© 2020 by VERATI INTERNATIONAL

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